about

Alex has a special DNA that makes him a stand-out star. His innate good taste has been rigorously developed through deep hands-on experience both at companies and agencies around the globe. Cracking marketing problems with unexpected creative ideas, he then exquisitely brings them to life with his teams across all touch points. A uniquely international career has exposed him to a wide range of aesthetic schools, consumer cultures, and market dynamics, and informs his creative powers with a global relevance that is hard to find.
       Thomas Puckett, Global Creative Director, Pantene.

40+, French citizen, married
Born & grow up in Geneva, Switzerland

Education:
1992 Diplômé des Arts-Décoratifs de Genève In Graphic Design

Employment:

2015 Freelancer

2014 - Gotham NY
Executive Creative Director for Maybelline APAC, based in Shanghai

2012-2014 - Grey London
Executive Creative Director Beauty P&G EMEA
Brand leader in all channels (ATL, digital, ER, POSM, SE) for Pantene and Clairol

 2005-2012  - Grey Hong Kong
Executive Creative Director Beauty P&G Asia-Pacific

 2003-2005 - Grey Moscow
Senior Art Director, Pantene 

1998-2003 - Wide Creative Laboratory, Lausanne
Co-founder & Creative Director  

1996-1998 - Enosis Design, Geneva
Co-founder & Creative Director 

 1994-1996 - Grey Geneva
Art Director for CoE Barclay (BAT) Europe

 1988-1992 ADS Studio, Geneva
Graphic Designer

 

 

 

Some of  the clients I worked for

Pantene – All Touch points
Clairol – ATL
Covergirl – ATL
Gillette – origination of the winning idea, grey pitch
Piaget - watches & jewelry – launches, corporate design
Vacheron Constantin - Watch launches
Olympic Museum. (IOC Lausanne) - Exhibition design & Salt Lake City Winter Games 2002 
OMEGA - Watches - Design exploratory
Swisscom - GSM launch
Salomon - Inline Skates & snowboards - design
Montreux Palace Hotel – ID & promotion
France and Deutsh Telecom venture - ID and launch of Multilink
Nestle - Packaging design. - Intranet design
Bombay Sapphire - PR & events campaign
Bacardi Breezer BTL activities
Bacardi rum - BTL activities 
British American Tobacco 
Barclay Ultra Light, Capri &Pall Mall (light, Ultra L) - launches Campaign.w
Lucky Strike – BTL and POS materials.
Barclay - BTL, Centre of Excellence WE